Loop values are rooted deeply in innovation, exploration and creation of simple structure with very high functionality.
It's a experimental exploration of the power of curves, finding hidden uses inside simple structures and optimizing them until shapes reveal us their primitive and essential potential.
This search is conducted by Romain Vauchez from the Soul Design studio.
Romain Vauchez - designer
Graduated with a Master in Industrial Design from La Martinière-Terreaux
(Lyon-France) this French designer moved to China in 2001 and created
the Soul Design studio in Hong Kong in 2003. His fresh vision and
innovative ideas bring each time astonishingly simple and elegant
solutions to common problems. International brands (Magppie, Decathlon,
Richemonde, etc.) have already trusted the talent of this rising
designer.